Can’t Beat the Real Thing

January 31st, 2009 | 12:08 am | Posted in Current Events, Food, Retro | 1 Comment »

Picked this up off the wire:

Neither “New” nor “Classic,” Coke is simply itself again.

Two decades after adding the “Classic” designation, the Coca-Cola Co. is removing the word from its prominent location on the flagship cola sold in the U.S.

The reason for the label “has all but disappeared,” said Scott Williamson, a company spokesman.

The “Classic” tag line was added in 1985 when the company introduced a formula that consumers called “New Coke.” New Coke never caught on, and it was dropped in 2004.

Well, it’s about time… Sheesh…

One Response to “Can’t Beat the Real Thing”

  1. Brainy Smurf Says:

    Thinking about it some more, really, what took so long?

    Hasn’t Pepsi changed its logo like 30 times in the past decade? I’m not sure I’d even recognize a Pepsi can these days.

    All Coke is doing is removing a word that never should have been there in the first place… and it took nearly 25 years???

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