Have you seen the latest Geico commericals? You know, the ones with that stack of cash with eyes “watching” people?
They’ve been running pretty heavily for a few weeks now… maybe even a month.
Now, as much as I like to hear a Rockwell re-mix, I just don’t get these commercials.
Plain and simple… they suck!
Kinda like Rockwell did.
Now, Geico’s message has been the same for years. You can save money by switching to them. Their advertising campaigns for the past 5 years or so have been brilliant!
I mean, who would have thought that an auto insurance company could be so successful with a bunch of goofy commercials featuring digitally animated lizards and a trio of cavemen hocking their product/service?
It makes no sense, but even 5-year-olds know that “a 15 minute call could save you 15% or more on your car insurance” and that “it’s so easy, a caveman could do it”.
These commercials actually feature, well, “the money” you could be saving — they’re cutting right to the chase (for once) — but it just doesn’t work.
Anyway, the whole ad campaign is worse than Microsoft’s Jerry Seinfeld spot…
What do you think?