Picked this up off the wire:
Neither “New” nor “Classic,” Coke is simply itself again.
Two decades after adding the “Classic” designation, the Coca-Cola Co. is removing the word from its prominent location on the flagship cola sold in the U.S.
The reason for the label “has all but disappeared,” said Scott Williamson, a company spokesman.
The “Classic” tag line was added in 1985 when the company introduced a formula that consumers called “New Coke.” New Coke never caught on, and it was dropped in 2004.
Well, it’s about time… Sheesh…