Can’t Beat the Real Thing

Can’t Beat the Real Thing

1 2003

Picked this up off the wire:

Neither “New” nor “Classic,” Coke is simply itself again.

Two decades after adding the “Classic” designation, the Coca-Cola Co. is removing the word from its prominent location on the flagship cola sold in the U.S.

The reason for the label “has all but disappeared,” said Scott Williamson, a company spokesman.

The “Classic” tag line was added in 1985 when the company introduced a formula that consumers called “New Coke.” New Coke never caught on, and it was dropped in 2004.

Well, it’s about time… Sheesh…