I’m going to ignore the Brisk Iced Tea commercial for the time being but what was Chrysler thinking?
I got the message of the commercial — yeah, yeah, Detroit is making a comeback and Chrysler is trying to market themselves as edgier or something by using a local celebrity in a wicked long commercial.
On paper, or in a brainstorming marketing meeting, that sounds like a pretty good commericial, I’ll admit.
But then you choose Eminem to star?
What, was the scummy Kid Rock unavailable?
Now I know that Emimem has a pretty big fan base but his fan base would only make up a tiny sliver of the total Super Bowl audience — most of which would have tuned out long before the commercial aired anyway…
To the masses, Eminem is the guy who can’t get a full sentence out without using profanity, beat his girlfriend/wife, and on top of that, he hates his mom too.
Would you want someone like that as your spokesman for a 12-million dollar plus spot during the Super Bowl?
The vast majority is who Chrysler should be marketing towards…but they chose not to.
I won’t be buying a Chrysler. I probably won’t be buying anything out of Detroit — actually.
Seriously, though, most of the cars are made across the river in Canada anyway. “Imported” from Detroit is right…
Justin Bieber might have been a more appropriate spokesman… and, last time I checked, he still lives with his mom.