Always Trust Your Gut

So, I’ve been meaning to write an answer to the as-of-yet unasked question, “How’s the stock market experiment going for ya?”

I’ve been so far behind on posting the net worth updates that it wouldn’t make sense to answer the question without some numbers to look at but I’ll tell you this…

Apple sucks.

I’ve always held this opinion.

But I left my better judgement at the door and momentarily bought into their hype machine when I decided to go out and buy individual stocks via ShareBuilder…

And guess what?

Apple has been the anchor in my portfolio — down over 30%.

For every dollar I made from my donut-related investments, I’ve lost two more dollars because of Apple.

Even the ongoing Lululemon transparent pants debacle (which sounds more like a value added feature, if you ask me) hasn’t hurt my bottom line significantly…

Lesson learned.

Shoulda bought more Google instead.